How Well Is Your Business Aligned With the Seven Forces?
Take Our Free 5 Minute Business Evaluation Today!
More

THE 7 FORCES OF BUSINESS MASTERY: FORCE 4

5 Keys to Dominate Sales

Create Sales Mastery Systems

5 Keys to Dominate Sales

Create Sales Mastery Systems

5 Keys to Dominate Sales

Create Sales Mastery Systems

"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others." - Tony Robbins 

The average salesperson only makes two attempts to contact prospects, while 80% of sales are made after the fifth contact. 

In business, sometimes you have to re-think your approaches—even those that have been successful—to create even bigger results. This is especially true in sales, where it’s imperative to have a variety of channels, and superstar sales people. Force #4 of the 7 Forces of Business Mastery is Constant Improvement and Implementation of Sales Mastery Systems.  Even if you’re in the midst of a gangbuster run, it’s essential to constantly optimize your sales channels and the performance of your sales partners and team. These Five Strategies for Dominance are about selecting, training and strategizing with sales partners to produce better results.

 

5 Key Sales Strategies

 

1. START BY CHOOSING THE RIGHT PARTNERS

You must inspire a standard of greatness in everyone who represents your product. Choose partners who are passionate about your company, possess a top-notch work ethic, and will be unstoppable in growing your business. They should already have well-established customer bases and sterling relationships with those customers.

2. RE-THINK YOUR TRAINING PROGRAM

Different products call for different approaches. Even if a potential sales partner or rep has a winning track record, you still need to train them in the art of selling your products and services effectively.Product orientation, product messaging and collaborative strategizing are all critical to getting you and your channels on the same page.

TRUE OR FALSE

80% of your sales come from 20% of your workforce.

TRUEFALSE

You're correct, it's true!

The law of the vital few. When applying this principle, businesses can easily increase profitability by focusing on the most effective areas and eliminating, ignoring, automating the rest, as appropriate.

Nope, it's true!

The law of the vital few. When applying this principle, businesses can easily increase profitability by focusing on the most effective areas and eliminating, ignoring, automating the rest, as appropriate.

3. CLEARLY DEFINE YOUR GOALS AND OBJECTIVES

You must maintain a constant dialogue with your outside partners as well as your internal sales team. Every aspect of your ongoing relationship—from nitty-gritty to big picture—must be clearly defined.

• What markers will measure success?
• What are their expectations of you?
• What are your expectations of them?

 

4. KEEP TABS ON PERFORMANCE

When your sales channels are in different states or different countries, communication can fall into dysfunction. Signals get crossed, expectations obscured, and confusion reigns. Your advantage will come from creating a specific set of Key Performance Indicators built against a defined delivery and performance schedule. Keep rigorous track of them and let them inform your coaching strategies.

5. KNOW WHEN IT’S TIME TO CUT TIES

Maybe the ROI just isn’t there. As a business leader, you understand that it’s necessary sometimes to sever ties with a sales partner who isn’t delivering the results you need, even after much training and goal-setting. Continue to evaluate the relationship long after the honeymoon stage. When your goals are no longer aligned with those of your sales reps, parting ways allows you each to seek new opportunities.

How Well Is Your Business Aligned With the Seven Forces?

Take Our Free 5 Minute Business Evaluation Today!