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THE 7 FORCES OF BUSINESS MASTERY: FORCE 3

Stand Out in the Crowd

Become a World-Class Marketer

Stand Out in the Crowd

Become a World-Class Marketer

Stand Out in the Crowd

Become a World-Class Marketer

"The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." - Peter Drucker

What do customers get from you, and what do they get from your competitor? This is the essence of the customer experience, and it’s what differentiates your business. The better you are at shaping that experience, the greater your reach—and your profits. Force # 3 of the 7 Forces of Business Mastery is World Class Marketing. Fundamentally, it requires knowing:
Who your customers are, and what they want and need.
How to tell your core story in a way that compels them to buy.

Everything there is to know about your product or service, so you can educate your prospects about why your offering is the best choice.

5 Essential Keys to Making Your Marketing Truly World-Class

 

1. BE AVAILABLE

You are there for your clients when they need you. In today’s always-on environment, you must meet that expectation by helping your clients access information, get help, and share experiences, on their schedule, across different forms of media, including Facebook, Twitter, Google+ and other channels. Spend a few minutes daily monitoring your social media presence, or assign a staff member to do so, and you will gain valuable intelligence about your prospects and clients.

2. RESPOND QUICKLY AND WITH MEANING

Everything is immediate now. Clients expect prompt interactions. A quick reply is valuable only when you fully understand a client’s questions, intentions, and needs. You’ve spent years learning the competition; now it’s time to learn your clients, and respond in a meaningful fashion when they need your help.

A Strategic Social Media Presence Can Help You Accelerate Your Growth.

Learn how ›

A Strategic Social Media Presence Can Help You Accelerate Your Growth.

By responding in real time, you will win the hearts of your clients allowing you to further connect and engage.
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3. UNDERSTAND THEIR GOALS, HELP THEM MAKE INFORMED DECISIONS

Social media channels provide the opportunity to ask your prospects about what they really want from your product or service. In this consultative approach to marketing, you’re letting each client know, “We’re listening, and we want to establish a long-term relationship with you.” When you really understand your clients' needs, you can take massive action to create the outcomes that make them feel welcome, important, and comfortable.

 

 

4. COLLABORATE WITH YOUR CLIENTS TO CREATE VALUE

You’re not just marketing a product—you’re partnering with your clients. Successful businesses are more collaborative now than ever before, adding value that helps clients realize their goals. You must tailor your products and services to the client, not the other way around, and that begins with your marketing outreach.

5. ADD A PERSONAL TOUCH

You probably remember every detail from your company’s earliest days—including the face of your very first client. Are your current clients as memorable? Individualized relationships now trump routine transactions. A thoughtful social media strategy, properly executed, will enable you to become more familiar with your clients. You’ll then be in a position to ask questions, gather intelligence, become more of a partner, and add the personalized grace notes that make your clients into raving fans.

 

Want to learn the "New Rules" of Marketing?

David Meermam Scott, best selling author and a trusted speaker at Business Mastery, lays the foundation in this video

How Well Is Your Business Aligned With the Seven Forces?

Take Our Free 5 Minute Business Evaluation Today!